About Vimitra
About Vimitra
Vimitra is a women’s apparel brand that celebrates Kutch’s timeless artistry through sustainable fashion. We bring together traditional craftsmanship and modern elegance, creating apparel that tells the story of our rich heritage and the skilled hands behind it.
Our design is inspired by the beauty of Ajrakh hand block printing, created with natural dyes and handcrafted techniques passed down through generations. We use carefully chosen fabrics like Modal Silk, Cotton, and Mashru for their comfort, quality, and eco-friendly nature.
We work closely with local artisans, providing them a platform to showcase their craft and connect with customers across India. Each piece is thoughtfully made to promote sustainability, ethical production, and slow fashion, ensuring that every creation carries meaning and purpose.
Vimitra is more than just a clothing brand — it’s a movement to empower artisans, preserve tradition, and bring authentic Indian craftsmanship to the modern wardrobe.
New Arrivals
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The Story of Ajrakh
The art of Ajrakh is a timeless expression of tradition, patience, and craftsmanship. Originating from the Kutch region of Gujarat, Ajrakh is more than just a textile — it is a living heritage passed down through generations of skilled artisans.
The Story of Bandhani
Bandhani, one of India’s oldest and most cherished textile art forms, is a celebration of color, patience, and tradition. Originating in Gujarat and Rajasthan, Bandhani derives its name from the Sanskrit word ‘Bandh’, meaning to tie.
The Story of Handloom
The art of handloom weaving is a timeless tradition that weaves together history, culture, and craftsmanship. For centuries, India’s handlooms have told stories of skilled artisans who transform threads into expressions of beauty, emotion, and identity.